The Pinterest Followers Formula Explained

In my Scientific Advertising On Pinterest #4 post I shared my ‘formula’ for Pinterest followers, based on research I did on the most influential people on Pinterest – as reported by Pinreach.com.

But I didn’t include 2 key elements that impact your followership. And, I didn’t mean to imply that your followers will equal your pins 1 for 1. Just that there is a connection between the 2 numbers. When you divide one by the other you get a number, like 1.8 or 2.4. I call that number the Pinterest Popularity Number. The actual number will vary, but everyone can do this calculation.

So, I’m amending my formula a bit to include the two variables:

2. Niche centricity…how niche centric are your pins?

If you add those two variables, I think the formula is like this (and forgive me, I’m clearly not a science guy, just consider this quasi-scientific for the purpose of explaining the concept)…

Followers equals the number of Pins/Repins you’ve done multiplied by your popularity on other sites – multiplied by the niche centricity of your pins.

Look at how this applies to Darren Rowse for example, the founder of Digital Photography School, and popular author of www.problogger.com

Darren has pinned 201 items, on to only 2 boards, and he has 2,130 followers. A Pinterest Popularity Number of 10.59. Compared to my Pinterest Popularity Number of  1.69.

See how that works?

I’m pretty sure I just handed someone a great Pinterest related web-business concept… build a site and display people’s “Pinterest Popularity Numbers”. Boom.

Anyway, for the average marketer the lessons are fairly clear:

1. Pin away.

2. Target a specific niche.

3. Leverage the power of your popularity on other social sites/blogs/email marketing.

And hey you can help me a lot by pinning, sharing, liking, tweeting, or reblogging this content. And, 1,500 followers is my goal, so…

Jason Miles is the CEO of Liberty Jane Clothing, a Seattle based ecommerce company, and the author of the Bestselling Pinterest Power book - the definitive book on Pinterest marketing. He regularly partners with leading online groups and sites including, the American Marketing Association, IBM's Connectchat, Social Media Examiner, Profnet, Marketingprofs, and similar groups.

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