So we tried an experiment tonight and it’s clearly working…We found a picture that had a nice Christmas vibe, (it’s December 21st), so it fits.
Here’s the pic out of Pinterest (right)… You’ll notice that in just a couple hours it has gotten 21 repins, 3 comments, and 3 likes. For us, that’s pretty good. You can click on it here to see the latest stats.
There are 5 noteworthy elements here:
1. We found a picture that we could tie to Christmas, (Seasonality).
2. It’s a pretty good picture – not great, but pretty good.
3. We included a comment that set a sentimental tone, “Our Christmas Wish…”.
4. Then we tried to use double-intent with the next phrase, “…That every American Girl had a warm Christmas scarf, and some boots with the fur”. (This implies we want real American Girls to have these things, because maybe they don’t. This seems to come across reasonably well, even though the picture is of an American Girl doll).
4.5 And who wouldn’t like the phrase, “boots with the fur”.
5. Finally we just come right out with it and say, (ala chain letter), “If you share our wish, repin it”. Is that begging for it a little too much? Maybe, but it’s Christmas … and there are girls out in the cold that need a warm scarf. But yeah, we probably won’t do that too much. Although we did just hear a stat on the Copyblogger podcast that on Twitter – tweets that say, “please retweet” are retweeted 4 times more than tweets without that simple request. Ask and ye shall receive, I guess.
Conclusion: pictures + descriptions with deep meaning are always more powerful than just images alone, right? You knew that already. But it’s still hard to do.
Ps. We really do hope that all American Girls have warm scarves and boots