Advertising is salesmanship. The Ad is a salesman for you business or product. Therefore pinning content on Pinterest is salesmanship. And salesmanship has only got 1 goal -
to make sales.”
Social Media strategist can sometimes permit a lot of fuzzy thinking about the goal of the effort. But As Claude Hopkins points out in Scientific Advertising,
…It is not for general effect. It is not to keep your name before the people. It is not primarily to aid your other salesmen. Treat it as a salesman. Force it to justify itself. Compare it with other salesmen. Figure its cost and result. Accept no excuses which good salesmen do not make.
Have you seen success with Pinterest?
We doubled our revenue the month after we launched our Pinterest profile. We can track customers coming from Pinterest and see what they do. We can see the exact pin they come from. This ongoing testing and evaluation is the basis of good advertising. Speculation about ‘what works’ must be minimized and ‘proven principles’ must be identified and documented.
If you’re going to get into Pinterest as a business tool – make sure you have the system in place (Google Analytics) to get systematic about what works and what doesn’t.
And hey 1,500 followers is my goal, so…
Jason Miles is the co-founder of Liberty Jane Clothing and the author of the Bestselling Pinterest Power, the #1 Amazon Bestselling Craft Business Power, and his first book Price It Like Picasso. He serves as the Vice President of Advancement (Marketing, Development and Human Resources) at Northwest University where he also teaches as an Adjunct Professor in the School Of Business Management.
