As a marketer in Pinterest you should prioritize your goals as follows:
- Establish a strong presence/profile.
- Assist your customer and fans in pinning your content for their enjoyment/use/social sharing.
- Create content that is repinnable.
- Create content that is repinnable and people are intrigued enough to click-through to your website.
- Create content that leads to sales (the highest possible goal in my view).
Here is a chart that represents our referral links coming from Pinterest, and the number of clicks they received – for the six months prior to our profile being set up (We set up our profile in December of 2011).
That chart shows us that for every 1 referral link (pin that had a link to our URL) we received 3+ visits. So again, the first goal is repinnable content – so your referral links are replicated from Pinterest user to Pinterest user. Second goal is getting those people to click-through to your website (so the image being Pinned needs to be sufficiently interesting to the prospective customer – it must convey the idea to ‘buy’. After the prospective customer from Pinterest visits your website you have one goal – convert them to a buying customer.
Make sense?
Ps. If you want over 25 in-depth training videos on how to Start Marketing on Pinterest and Sell on Pinterest, check out my Pinterest Boot Camps Website.
Jason Miles is the co-founder of Liberty Jane Clothing and the author of the Bestselling Pinterest Power, the #1 Amazon Bestselling Craft Business Power, and his first book Price It Like Picasso. He serves as the Vice President of Advancement (Marketing, Development and Human Resources) at Northwest University where he also teaches as an Adjunct Professor in the School Of Business Management.
