Any top-notch marketer knows that the key to customer engagement is to create compelling content that attracts people to you. If you don’t find ways to keep your customers drawn to your brand, then you have already lost half the battle. The thing that makes Pinterest unique is that when users are on this social [...]

It’s 1959. You invent Cellophane. You say, Hey, let’s wrap some babies in it to show it’s usefullness” That seems reasonable, doesn’t it? You say, “Ok … wait. NO!” What now? Here’s the thing… The problem with new stuff, especially radically new stuff, is that the ‘use case’ isn’t clear. And as marketers we aren’t [...]

RJMetrics has new Pinterest User information out [get it here] that is very compelling for marketers. It demonstrates that while the food category in Pinterest is the most viral, (somehow virality and food are 2 words that my mind doesn’t like seeing together, maybe I’ve eaten too many street tacos in Mexico City?) Anyhow…

You might be wondering, Can I attract new visitors to my website via Pinterest? “ Yes, you can. If you’re still getting up to speed on Pinterest, then here’s the low-down… According to TechCrunch in an article on January 19th 2012: Pinterest, which just secured $27 million in funding at a $200 million valuation, has made the transition [...]