Pinterest Power On 33 Voices

Pinterest Power Interview

Hi everyone,

Here is a new interview Karen & I just did with the 33 Voices host Moe Abdou. We talk about Pinterest Power of course, but also about Pinterest marketing strategies. Listen to it here: http://www.33voices.com/karen-lacey-and-jason-miles/audio

Pinterest Power Interview

Pinterest Power Interview

Posted in Bloggers: Interview Us, Media Mentions, Pinterest Presentations

Is Pinterest Preparing For Ads?

Does Pinterest’s New Look Set The Stage For Advertisements?

Have you been playing around with the new Pinterest look like we have? You can read about their redesign here. Their stated goal was to tighten up the navigation – read their thinking about that here.

They even outline “What’s coming soon” and it doesn’t include any statement like, “Hey – were about to introduce Ads”. But if you look at their design modifications – then you could see how advertising could be easily introduced. Let’s look at the before and after – and I’ll show you what I mean:

The Old Look:

Note: I added the Red Arrow!

Note: I added the Red Arrow!

Note the un-optimized space in the right hand column. That area needed a clean up. Also note how the user name “Lauren Jacobson” has a lot of prominence in the header section of the pin. Now look at those 2 areas on the same pin in the “New Look” format…

The New Look:

This is the new look of the same pin.

This is the new look of the same pin.

Note the improvements to the 2 spaces. Interesting how in the header section – the user has been “de-emphasized”. and a nice big chunk of real-estate has been left un-used – to the right of “website” and to the left of “Share”…Also notice how the right hand column has been utilized by bringing content up from below the pin. Also note – the “Other Pins From Flickr” box is a handy 280-ish by 240-ish. And when you focus just on the 9 image thumbnails – that space is roughly 225X225. See where I’m headed with this? …

(Warning: Pure Speculation follows…)

The New Look With An Imaginary Ad:

Note: I made this in photoshop for illustrative purposes - it is not from Pinterest directly...

Note: I made this in photoshop for illustrative purposes – it is not from Pinterest directly…

Note (again) … I made this in Photoshop – I did not find it on Pinterest. But you could easily see how an ad related to the pin could easily be added in the right hand column. One could also be added to the top header section I suppose.

Could they have a better monetization team? … Given the fact that Ben Silberman worked at Google on the display Ad team before founding Pinterest – it stands to reason that this hypothetical future step would not be hard for them to engineer. Of course using their own advertising back-end – similar to Adwords or Facebook’s Advertising platform, (we use them both at Liberty Jane Clothing and love them and we’d use the Pinterest Advertising Platform as well). Especially since last year they hired Facebook’s monetization guru – Tim Kendall. Read my open letter to him about how an alternative to the traditional display ad system could be used.

Is it all going to happen as I’m speculating here? Probably not – but eventually Pinterest will monetize.

What do you think?

Ps. Hey, don’t forget to…

Follow Me on Pinterest

About Jason Miles Marketing On Pinterest

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Posted in Pinterest Monetization

The Traffic Jam Pinterest Interview with Jason Miles

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Wow, how fun is this? A funny cartoon of my giant head – and an exciting podcast with James Reynolds.He asked me some questions I’ve never been asked before …Listen to it here: http://www.trafficjamcast.com/podcast/2-pinterest-marketing-power-up-with-jason-miles/

Screen Shot 2013-03-07 at 9.03.04 PM

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Posted in Media Mentions

The Engaging Brand – Pinterest Interview

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Happy Monday everyone!

I thought you might like to listen in on this interview just posted on The Engaging Brand. Karen Lacey, my Pinterest Power co-author and I discuss the power of curation and how to use Pinterest for non-product companies…and lots more! I think you’ll really enjoy this interview…

Enjoy!

And just click the image below to jump onto the Engaging Brand’s Podcast channel…you’ll find it at this link: http://www.blubrry.com/engaging/1694502/podcast-424-marketing-on-pinterest/

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Posted in Media Mentions

Think In Color – About Pinterest

Have you seen this cool site – www.think-in-colour.com.au? Look at the great poster they made of my recent presentation on Small Business Big Marketing! How cool is that?!

Think in Colour_Jason Miles_Pinterest_web

Posted in Pinterest Presentations

Small Business Big Marketing Pinterest Podcast

pinterest power podcast

pinterest power podcastHey folks, Here is a (beautifully produced) Podcast for ya – all about Marketing on Pinterest.

It was an honor to be on the #1 Australian Marketing Podcast with Timbo Reid. Listen to us discuss social media strategy, how we got 6,600 visitors from Pinterest to our ecommerce site in December, and how we now have over 9,000 referral links in Pinterest pointing people toward our website, (plus more…)

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And hey, don’t forget to …

Follow Me on Pinterest

Posted in Media Mentions, Pinterest Presentations

Yes – Author, Publisher, Entrepreneur (APE) Works!

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When I tell people my recent book, Craft Business Power, has been an Amazon #1 best-seller, (proof on my Pinboard)… (and yes, I do do talk about it too frequently, even to complete strangers),

people always respond by saying, “I have a book I want to write, I should get started on that“. Sometimes I get a congratulations, but frequently it’s just the, “I should get started on that” comment.

They never ask, “how’d ya do it?

I want them to ask, “how’d ya do it?“! They never do.

If they’d ask me how I did it I would tell them the following story…

My mentor, (although he doesn’t know me, or know he’s my mentor), is Guy Kawasaki. And Guy and I were talking Screen shot 2013-02-02 at 8.14.56 PM(well, he was being interviewed and I was talking to my computer) about his new book APE, Author, Publisher, Entrepreneur. He gave me this…

Tip From APE: Always crowd-source a group of pre-readers.

So to start the project I sent out an email to the folks who follow our business and asked for volunteers to pre-read the book. (I had actually written most of the book several years ago). 388 people agreed to be pre-readers. I set up a blog, and made each chapter a page, and let them leave all the comments they wanted. Guy forgot to mention how brutal people can be when leaving feedback, but I’ll let that slide. Anyway, after 700 comments, we had lots of tweaking to do. We actually have an amazingly gracious group of customers, they are very nice folks.

We made all the revisions (with the help of an awesome editor-for-hire) and reposted all the chapters for a second round of feedback. More comments, but they were more kind the 2nd time.

We used a Fiverr gig to get a cover, then tweaked it a bit.

We also used a Fiverr gig to have someone place it in the .mobi format and put it together properly for Amazon.

We followed another one of Guy’s Tips from APE Use the Amazon promotional option to make your book free occasionally.

So on the first day it was published on Amazon we made it free. It went to #1 in multiple categories and as high as #142 in all of the free ebooks. That’s crazy. You can see all the screenshots of proof here.

What we didn’t know was that there are Mommy, Craft & Coupon Bloggers who monitor the free Kindle categories and publish anything that looks interesting to their audiences. We got incredibly blessed by having Money Saving Mom post about Craft Business Power being free. Yes, she has 217,000 Facebook fans and a massive readership on her blog. Since then we have had other amazing bloggers post about the book, including Hip2Save.

I also sent a “Thank You” email out to all 388 pre-readers the night before it went live and invited them to get their free copy, and share the news with their friends that it was free. I also asked them to leave a review, and mentioned that, “Lots of 5-Star Reviews help the book get seen by more people”.

Over the course of the next week the book went to #1 in the E-Commerce, Web-Marketing, and Home-Based categories. As you might guess, this was crazy for us. Our little book is out selling against some super respectable authors. New York Times Best-Selling authors. It continues to do very well.

So that is how we did it. We listened to Guy and Shawn, (Guy’s coauthor).

If you are thinking, “I’ve got a book I want to write”, then pick up a copy of Guy’s excellent new book APE. He and his coauthor, Shawn Welch, are veterans at this stuff. If you really want to get your book out there – there is really no barrier. And it can do very well. Listen to what they say and do it.

So thanks Guy! You’re a great mentor!

All the best,

Jason

Ps. Yes, it is a total coincidence that my first book, Pinterest Power is paired up with Guy’s prior book, What The Plus. Or did Amazon do it because they knew Guy and I are so close? I’m not sure, I’ll ask my other mentor, Jeff Bezos, next time I see him. :)Screen shot 2013-02-02 at 7.41.24 PM

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