Getting Started On Pinterest – Our Story

Wondering how we got introduced to Pinterest? …

pinterest marketing journey

And how we got things off to a good start?

I first learned about Pinterest via Google Analytics. I look at our traffic stats pretty faithfully, usually every day. So in the fall of 2011, when I started to notice links from Pinterest, I got interested. At first it was like any other random website – I was like,

that’s nice, but whatever”

Then the traffic built more and more, and I looked into Pinterest to see why we were getting such good traffic. Here is the Pinterest Traffic to our primary ecommerce site from November through December 2011:

Liberty Jane Pinterest TrafficAs I started researching the Pinterest story – and discovered how quickly the site was growing, we got excited. I’m not the sharpest knife in the drawer, but I could easily see that Pinterest was (probably) going to become the biggest traffic source for us after Google (organic) Search and Facebook.

And we hadn’t even set up a profile in Pinterest yet, or figured out how to drive traffic, or created a marketing plan. So, in December of 2011 I got crackin. We did a ton of research, I set up a user profile, and we started building our Pinterest presence.

You can read the full story in our free 33 page Pinterest Marketing Guide. Get it here…

Jason Miles is the CEO of Liberty Jane Clothing, a Seattle based ecommerce company, and the author of the Bestselling Pinterest Power book - the definitive book on Pinterest marketing. He regularly partners with leading online groups and sites including, the American Marketing Association, IBM's Connectchat, Social Media Examiner, Profnet, Marketingprofs, and similar groups.

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