Pinterest Q&A

Pinterest Q&A With Jason & Cinnamon:

Q: What is Pinterest?

Pinterest is a social network styled website that allows users to create pinboards by ‘pinning’ pictures or video that they find visually interesting. Simple right? You ‘pin’ pictures (or video), and organize your items into digital pinboards. People follow you, and ‘repin’ what they see to their boards. It’s an online version of a craft room concept. And it’s insanely popular with scrapbooking enthusiasts.

Q: So why is this site so popular?

If you’re a visual learner, and enjoy seeing beautiful items, you’ve grown accustomed to an Internet that is full of, well, crap. And on that rare occasion, when you did stumble upon a beautiful picture, you didn’t have a simple way to save it forever. You could always add it to Facebook to share it with your friends, but after a day or two, it would be lost in your feed like an old memory. Pinterest solves that problem with a simple to use interface & tool kit.

Q: This idea sort of sounds familiar, is it really a new?

There are lots of image sharing sites, we use Photobucket and Flickr to run our business, but Pinterest is different than those image hosting sites. And, if you’ve tried to use Google image search to find an interesting picture, you’ll be familiar with seeing mediocre imagery at best, and sometimes semi-crude and unrelated images. You search for red apples and see pictures of random visual garbage.

Q: Why is Google image search so bad, and Pinterest so good?

In a word, Google Images is un-curated. Curators take care to only include images that are spectacular. Pinterest was designed to be an online tool for visually astute curators. We can all benefit from their eye for perfection. And from Pinterests visual search functionality.

Q: Is there a marketing opportunity in the use of Pinterest?

Yes – for sure. We are already seeing Pinterest traffic show up regularly in our “top 10” referring websites to http://www.libertyjanepatterns. And we expect that to explode as we start to develop our own content in Pinterest. You can also list items in Pinterest as gifts by simply including a dollar sign ( $ ) in the item description.

To see our pinterest page go here: http://pinterest.com/cinnamonmiles/

Jason Miles is the CEO of Liberty Jane Clothing, a Seattle based ecommerce company, and the author of the Bestselling Pinterest Power book - the definitive book on Pinterest marketing. He regularly partners with leading online groups and sites including, the American Marketing Association, IBM's Connectchat, Social Media Examiner, Profnet, Marketingprofs, and similar groups.

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