Great article in Ad Age: Real Simple: Pinterest Drives More Traffic For Us Than Facebook.
Notably, author David Teicher states:
“While driving traffic is great, the true potential in Pinterest may be in its ability to impact purchases, which is why retailers like Etsy, Nordstrom, and Lands’ End have taken to developing a presence on, and strategy for, this new platform. Today, in fact, today Lands’ End is kicking off a holiday campaign and contest, “Pin it to Win it,” centered on Pinterest, the first of its kind.”
marketingonpinterest.com 