Our Pinterest Marketing Plan: Part One: The Anchor

Cinnamon Miles' Pinterest Profile
Cinnamon's Pinterest Profile

Our Pinterest marketing plan has several parts. We thought we’d take the time to blog about each one. Today’s topic: Our Pinterest Anchor – our profile.

Because Pinterest specifically says it’s not enthusiastic about self promotion, or marketing, we have chosen to follow a simple approach, which actually fits nicely with how our business is run. We decided to use our co-founder – Cinnamon Miles as the “person” people can follow. This is her profile. She happens to be the co-founder of Liberty Jane Clothing. In that way, she pins things that she personally likes, as well as a collection of her prior design work, inspiration for future projects, and randomness – like her cookie recipe. This is us being us – not trying to be self promotional. Is it a fine line? Sure. But that’s life.

You’ll notice the “Followers” is “0”. It has been that way since the first day we set up our profile. It’s a Pinterest lag issue. We keep waiting for the site to refresh. But when you click the ‘followers’ link it shows 42, which we hit in the first few hours of publishing our profile and inviting folks from FB. So, we’re not sure how many followers she has at this point. It will be fun to see how it ‘pops’.

You’ll notice in the profile we describe who she is – what she’ll pin – and importantly – we make the ask, “Follow Me”. Always make the ask, right?! And, if you want our best advice on how to make an ‘authority profile’, read this post:

12 Tips To A Better Profile

Of course we have links to our website, FB Page, and Pinterest gives you an RSS feed – that’s nice.

Our “Boards” Strategy is pretty straightforward, including:

Our Industry, “Sewing Stuff”

Our Niches: American Girl Dolls, BFC, INK. Dolls, Ellowyne Wilde Dolls, Girls Patterns.

Educational: How-To, “Projects I’m working on” & “Design Inspiration”.

Then there is the personal stuff: “Yum” “Stuff My Daughter Likes” and “Home Stuff”.

Our hope was that this would give our existing customers, and prospects something to ‘repin’ as well as items to bond with us over.

I’m sure there is a ton we have yet to learn about how to have an effective presence in Pinterest, but this seems like a good start.

What have we learned so far? … Marketing in Pinterest is about giving your customers  & prospects a way to show & share their enthusiasm for you and/or your niche. It’s not about presenting your products. It’s about helping them share their passion with their social network. About their expression. That’s cool.

Published by Jason Miles

Jason Miles is the CEO of of OmniRocket, a Seattle based ecommerce consulting and SAAS company, and the author of the Bestselling Pinterest Power. He regularly partners with leading online groups and sites including, the American Marketing Association, IBM's Connectchat, Social Media Examiner, Profnet, Marketingprofs, and similar groups.

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