As part of our Selling On Pinterest: Easy As 1,2,3 series we’re outlining our three step selling process. Let’s get things started with the first & most basic idea:
Produce Interesting & Original Work “
Here Are Some Examples:
1. Infographics! They’re all the rage. If you can’t do the work in Photoshop, (we love Photoshop Elements – a simpler version that you can download inexpensively), then look into Fiverr.com or elance.com. A top shelf infographic can get pinned & repinned over and over and over. That ongoing traffic stream back to your blog or ecommerce site has real value – it’s worth spending real time, (or money if needed), to make happen.
2. Video! I’m too shy to pull this off at the moment, but you gotta check out Darren Rowse at problogger.net. He does a great job of using video as a blogging tool. The great part about video of course is that it’s always uniquely original content. Do it well, focused on a solid niche topic, and you’ll be off to a great start.
3. Create Magnetic Pinterest Images, read our post about it. This could come naturally if you have a product centric business. Just work hard to approach your product photography from an artistic point of view. Help your prospective customers express themselves using your images.
Most importantly, add something meaningful to the internet that your prospects can enjoy & pin.