Are You Using Them Effectively?
The classic book (to many of us) is The Silent Sales Machine Hidden Inside Of EBay by Jim Cockrum. I was reminded of it when I started working on my new selling on Pinterest boot camp (spoiler alert) and I looked at the Pinterest Pin with an eye toward it’s selling attributes – I found 6 things. So let’s call them the 6 silent selling tools hidden inside of Pinterest. Let’s review them:
#1. The Price. Yes, it’s a strategic selling tool, if you use it properly. Need pricing strategy help? Check out my Pinterest Board – Pricing Nerd, Yes I Am.
#2. The Attribution Link. As the newest Pinterest tweak, the Attribution link is setting the stage for social commerce on Pinterest. It’s the most exciting new development to Pinterest in a long time. It means that individual sellers in Etsy get a link to their store. I’d imagine it won’t be long until the Pinterest team roles this out with Amazon and maybe even EBay (If they’ll be cooperative). The result for Etsy sellers? Targeted traffic.
#3. The Pinterest Profile Name. If you’re a serious seller, then your Pinterest Profile name better be aligned wisely with your store, niche, or brand. It should support your selling effort & shouldn’t be random. Here are 12 tips for a better Pinterest Profile.
#4. The Product Image. Product photography is more critical in Pinterest than on any other site. Dominate visually, or get ignored.
#5. The Product Description. Are you maximizing the description for full effect? Using urgency, scarcity, a guarantee, a bonus? These tools and more are available to you. Pick up a copy of Joe Sugarman’s book the Adweek Copywriting Handbook.
#6. The Pinboard Name. Does your board name support your selling effort? It should. Brainstorm ways your board name can support the selling effort. Not sure how? It should support the solution to the customers problem. “Selling On Pinterest” “Traffic Tips” etc.
I hope these ideas give you some food for thought.
Ps. This is just 1 slide from my new (under construction course) … The Selling On Pinterest Boot Camp. Coming soon!