With their June 20th site update, read about it here, Pinterest now allows you to pin 4 very different types of content. Are you using them all? I’m not (yet) but I plan to moving forward.
4 Types Of Pinterest Content:
Pictures: The original and still the best content to pin. Pictures from your computer, or from a URL, make great content.
Video: Youtube videos pin very nicely. I wish TED videos were pinnable, and the vimeo vidoes give me trouble. But video is a terrific content source. Especially if you create original video content, then place it on Youtube, and embed it on your blog and pin it to Pinterest. Lots of social traction with that approach.
Slideshows: Embedding a slideshare slideshow on a Pinterest Pinboard is now possible thanks to the June Pinterest update. That is interesting isn’t it? You can create a slideshow on your niche or topic, then pin it onto a niche specific board. I’m gonna try this soon.
Audio: Soundcloud is brand new to me. So I was interested to learn about it. Seems very cool. Pin on. Of particular interest to me, Soundcloud says their podcasting function is still in beta and now open to everyone, but when it is – some very cool things could happen. What? Well, imagine if I could instantly pin my favorite internet marketing podcast (Freedom Ocean – with James Schramko & Tim Reid) straight onto my internet marketing pinboard? Wouldn’t that be cool? (As a sidenote, if you’re an internet marketer and you aren’t listening to that podcast – you are missing out!)
Bottomline, Pinterest continues to expand their content sharing options. It’s up to creative marketers to fully leverage each option.