After doing Pinterest workshops this week with the Sitesell.com folks, and at the Florida Festivals & Events Conference, I picked up some interesting insights about how marketers are feeling about Pinterest. And of course, getting an email that says,
“Best Speaker At Event”
made my day!
Here are 3 Insights I picked up from the Q&A sessions.
- For Marketers, Saying ‘Yes’ To Pinterest Is Emotional. For many marketers, the emotional resistance to adding another new social network platform to their marketing mix is palpable. Don’t get me wrong – everyone is attending my workshop & eager to learn. They are up to the challenge, but when I say, “The Number 1 Thing Marketers Need To Do Is Make An Emotional Committment To Saying “Yes” To Pinterest.” I hear them all say, “Yeah!!”. Adding another social media platform can feel overwhelming to a maxed out marketer. Sometimes just giving people the opportunity to vent that frustration is a healthy thing.
- The #1 myth, ‘is it a women’s thing’ is top of mind for a lot of folks. My response? No! It’s not a women’s thing in England. It’s a man’s thing there, which means, the women centric characteristic in the U.S. is just a function of the original user community, (midwestern moms & Mormons). But the growth of the site will make it transcend that segment of the population. Just like how Facebook transcended the college segment.
- People are shocked at 2 things about our business, (and always ask questions about how we are achieving these results). #1 Our 6,500 Youtube Subscribers (and 1.3 Million video views). #2 our Auction results – how we can sell doll clothes for over $300. I guess no matter what you’re marketing, hearing interesting examples from other businesses gives you a sugar high.
I hope you’ll overcome any emotional resistance to jumping into Pinterest, denounce the myths, and learn to weave it into your social media marketer arsenal.