Recently I was consulting with a company on the topic of social media, and they said,
The founder isn’t sure we want to expand our social media effort beyond Facebook”
My response was – ‘what if Facebook closes down your account? You’ve got over 100,000 followers, What if Facebook decides your account is spam or something?’
‘That actually happened last year, and it was a hassle to get it restored’.
A week later I was consulting with another company and they are professional direct response marketers. They were struggling with the idea of jumping into social media and exactly how to do it. They said,
“Why do we need to do social media, we can grow from our existing business contacts in our industry”.
My response – ‘hmmm’. (silent speechlessness).
What’s the thread running through these stories? … And what is the #1 Mistake Social Media Marketers make … and why do social media consultants hate Claude Hopkins? Here it is:
There are proven principles that govern social media – spending money on social media while remaining ignorant of the principles is a massive mistake.
It is not guesswork at this point. If you are foggy in your own mind about how Social Media works, stop spending money on Facebook Ads, and learn the basic lessons. Stop giving tons of money to a social media firm that doesn’t explain to you exactly what works and what doesn’t, (because they don’t know themselves, they just spend your money on Facebook Ads).
Let me share #4 proven principles for Social Media marketing, but first, here is what Claude Hopkins wrote in his classic book, Scientific Advertising (page 1)…
The time has come when advertising [social media] has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have been proved and established. We know what is most effective, and we act on basic law. Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures. Certainly no other enterprise with comparable possibilities need involve so little risk.
- Social Media Is An Effective Way To Spread Your Message, (a duh-ism at this point for many, but oddly, many more still question this fact).
- Being on just one social media platform is a very risky strategy for countless reasons – and if the one you’re on is Facebook it is the riskiest of all.
- The proven concepts in one social media platform are largely transferable to other social media platforms. That’s why we have 1.4 million video views in Youtube, and 14,000 Facebook Fans, and 3,000 Pinterest followers.
- There are true experts in this industry that are mastering techniques that can be replicated. The Ad I’m using in this post for example is a direct (style) copy of an Ad run by the Pimsleur Academy that has been tested and refined countless times. Why try to re-invent the wheel?
These lessons, and tons more are being documented, boiled down, refined, and perfected. Bottomline, get scientific and stop speculating what works.
Ps. if you’re a marketer with a solid social media budget, and you want to learn the social media lessons that really work, so you can stop wasting money on Facebook Ads, contact me. I have a coaching program that you can jump into that will radically revamp your efforts. You might not like what I tell you, but it will be the truth well explained.