Scientific Advertising On Pinterest, Part 4 of 10

Scientific Advertising On PinterestGrowing your followership on Pinterest is mathematical. The equation is as follows:

X Pins/Repins = X Followers

I first mentioned this in my prior post entitled, “What’s Your Pinterest Popularity Number?” I explained that I had studied the most influential people on Pinterest (via and noticed a striking fact – their followers corresponded to the number of pins they had very consistently.

And Yours Will Too!

When I wrote that earlier post I had 680 Pins and 1213 followers, a Pin Popularity Number of 1.8. Meaning that for every 1 pin, I had added 1.8 followers. I speculated that if I added 100 more pins I could get 180 more followers, if the math remained constant.

The results are in…

Today I pinned my 780th pin, and as of this morning my followers are 1307. I did not add 180 followers, I added 94. But I’d imagine that if I waited for a week or two, that number would rise, will my pin number would remain constant. But even if my Pinterest Popularity Number didn’t remain constant – the principle holds. More pins equals more followers. It is that simple.

Start pinning.

And hey 1,500 followers is my goal, so…

Follow Me on Pinterest

Jason Miles is the CEO of Liberty Jane Clothing, a Seattle based ecommerce company, and the author of the Bestselling Pinterest Power book - the definitive book on Pinterest marketing. He regularly partners with leading online groups and sites including, the American Marketing Association, IBM's Connectchat, Social Media Examiner, Profnet, Marketingprofs, and similar groups.

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