Scientific Advertising On Pinterest, Part 5 of 10

As a marketer in Pinterest you should prioritize your goals as follows:

  1. Establish a strong presence/profile.
  2. Assist your customer and fans in pinning your content for their enjoyment/use/social sharing.
  3. Create content that is repinnable.
  4. Create content that is repinnable and people are intrigued enough to click-through to your website.
  5. Create content that leads to sales (the highest possible goal in my view).

Here is a chart that represents our referral links coming from Pinterest, and the number of clicks they received – for the six months prior to our profile being set up (We set up our profile in December of 2011).

That chart shows us that for every 1 referral link (pin that had a link to our URL) we received 3+ visits. So again, the first goal is repinnable content – so your referral links are replicated from Pinterest user to Pinterest user. Second goal is getting those people to click-through to your website (so the image being Pinned needs to be sufficiently interesting to the prospective customer – it must convey the idea to ‘buy’. After the prospective customer from Pinterest visits your website you have one goal – convert them to a buying customer.

Make sense?

Ps. If you want over 25 in-depth training videos on how to Start Marketing on Pinterest and Sell on Pinterest, check out my Pinterest Boot Camps Website.

Jason Miles is the CEO of Liberty Jane Clothing, a Seattle based ecommerce company, and the author of the Bestselling Pinterest Power book - the definitive book on Pinterest marketing. He regularly partners with leading online groups and sites including, the American Marketing Association, IBM's Connectchat, Social Media Examiner, Profnet, Marketingprofs, and similar groups.

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