Award Winning Email Marketing Strategy

I hope you don’t mind this post is off topic a bit for my usual Pinterest focus…but let me ask you…

Do you need to grow your sales? Do you use email marketing?

You should! We started using email marketing in the fall of 2009 with 125 email addresses, now we have over 25,000. Trust me when I tell you – sending an email to 25,000 raving fans can generate some strong sales.

And a few weeks ago we were told that Liberty Jane Clothing won the Constant Contact 2012 All-Star Award for our use of their Facebook Integration Tool. You can see the results here. The reason we won (we think) is that in January we added 2,395 new subscribers to our primary newsletter list – most of them came via Facebook. Most slow months we add 700+ names, many times twice that many.

According to the Constant Contact Team adding that many new subscribers in one month is fairly rare.

I know you’re thinking that I suck at email marketing for my work here at marketing On Pinterest. I rarely send emails out. Fair enough. But email marketing is about two things:

1. Acquiring New Names Effectively.
2. Marketing To Them Effectively.

We’ve seen huge gains in our primary business using email marketing because we do both of these things well.

And how did we learn this stuff?

Mainly from hearing Bob Bly do a webinar on effective email marketing. And as it happens – that webinar can be embedded – so I thought I’d share it.

All the best on your email marketing journey!