Last week when Ben Silberman announced that Pinterest would start experimenting with promoted pins – I started looking for them. I think I just found one, but I’m not 100% sure. (Correct me if you think I’m wrong).
First, here is what Ben said in the announcement post,
And here is what I found when I searched for shoes compared to searching for watches or jackets. Did I find a Promoted Pin? I think so!
Why is this such a big deal? That’s easy. Monetization. But the coolest part is the care and class the Pinterest team is using to monetize. It’s truly fantastic that they are being super sensitive to do it in a way that is non-obtrusive. I first wrote my thoughts about how they could/should monetize back in April of last year with my “Open Letter To Tim Kendall”. Bottomline, I suggested they should attempt to be loved like priceline, not tolerated like Adwords & FB Ads. It’s not an easy thing to do.
Can Pinterest roll out a monetization strategy that actually serves users and strengthen our love and respect for the site?
So far – so good!