How Brands Can Use Promoted Pins

Pinterest Interview with Joanne Bradford

Hi everyone, I thought you might like to see this great interview Bloomberg TV did with Joanne Bradford – Pinterest’s Director of Partnerships. In the interview she answers the following questions:

What have you learned about what works and what doesn’t work?

 Are there any kinds of brands that do well on Pinterest versus others?

 Right now the promoted pins are visible when I search, will I ever see a promoted Pin right when I log onto Pinterest?

 Why should I pay for a promoted pin on Pinterest instead of a sponsored story on Facebook or a promoted tweet on Twitter?

 What’s it like working with Ben Silbermann?

She also explains what the current brands running promoted pins are learning. Those brands include:

Which brands are advertising on Pinterest

The most exciting thing in the interview as Joanne’s discussion of how Pinterest plans to roll out advertising products to serve the smaller brands at a pricepoint that will work for them. That’s exciting!

I hope you enjoy the interview!

 

Jason Miles is the CEO of Liberty Jane Clothing, a Seattle based ecommerce company, and the author of the Bestselling Pinterest Power book - the definitive book on Pinterest marketing. He regularly partners with leading online groups and sites including, the American Marketing Association, IBM's Connectchat, Social Media Examiner, Profnet, Marketingprofs, and similar groups.

Posted in Branding On Pinterest, Pinterest Monetization
Free ebook For Ya

Get Pinterest Power

Listen Now, (Webinars)

Recent Posts…
Selling Infographic
Selling On Pinterest Infographic
Pinterest Data Infographic
Pinterest Vs. Facebook Vs. Youtube Infographic
Pinterest Referral Links
Pinterest For Bloggers
Pinterest Marketing Plan
%d bloggers like this: