Interview Us For Your Blog…

Hi guys,

If you’re a social media blogger, or consultant, and want to interview us as a way to get some unique ‘Marketing on Pinterest’ content for your blog – send us a note at:

We are happy to do a simple email interview – answering your unique questions with original responses…

All the best,

Jason & Cinnamon

Liberty Jane Clothing

Mashable: Pinterest is Extra Popular In the Pacific Northwest. . .

Mashable’s video report on Pinterest’s recent growth covered an interesting aspect of their user base – Pinterest is big in the Pacific Northwest.  Seattle businesses take note! Watch the full video here. . .

Getting 500,000 Pinterest Followers – Yes You Can…

Sherry Young House Love Pinterest

In case you’re wondering if there are “Pinterest Heavyweights” emerging? The answer is an emphatic

YES ” …

When we joined Pinterest we had a goal of getting to 1,000 followers, and we’re on our way. (You can check our progress here)… That’s an admirable goal, right? But how about 500,000 followers? Clearly it’s possible. Case-in-point: Sherry@YoungHouseLove, (click here to see her current number of followers). So how did she do it? Obviously she’s an exception, not the rule, but let’s look at how she did it.

1. Leverage Your Existing Social Media Traffic To “Jump Start” your Pinterest Efforts. In her case, Sherry & her husband have a massively successful blog related to home decorating. They started it in 2007, and developed a Big following. You can see their blog stats here. But just because she had a big following doesn’t mean she didn’t need to extend an invitation to her followers. See how she did it, (here). If you’re not blessed with a massive social media following, focused on house DIY projects, don’t give up. But do learn from the lesson – use your existing social media options to drive traffic to your Pinterest profile. sherry comments on Pinterest

2. Operate In A Narrow Theme. Sherry has 7 pinboards, in a very tightly narrowed range of topics. In essence, she’s staying in her ‘wheel-house’. Your niche is your niche -own it, obsess over it, go deep into it. This strategy is definitely a ‘quality’ over ‘quantity’ approach, and obviously that approach is the right one for a Pinterest audience. Be a visual curator. If you’re not sure how to do that, read this post.

3. Contests! Sherry has done a great job of holding contests in Pinterest. Can you conduct a contest using Pinterest? If so, you’ll generate a massive social splash as your contestant’s entries go viral.

Pinterest Challenge Image - Young House Love

Want to learn more about how Young House Love has built a successful blogging business? They’ve got a nice collection of posts available, (here).

Is 500,000 realistic for you? Maybe, maybe not! But regardless, there are good lessons to be learned from the Pinterest Heavyweights!

Pinterest Cofounder Discusses self promotion issue

Pinterest co-founder Evan Sharp met up with the folks from Mashable to discuss the sites design, and comment on the ‘No self promotion’ pin etiquette guideline. If you’re a marketer, you’ll want to read this interview. He said specifically,

For most consumer brands, the idea behind your brand makes sense on Pinterest.’

Here is the link to the full article…

Ps. Don’t forget to get your copy of our free 33 page Pinterest marketing guide. Here’s the link:

Forget Keyword search, Pinterest offers Keypic search

So there is a great article here in Tech Crunch that outlines, “The Promise Of Pinterest”.

Their primary suggestion is that Pinterest could turn into a new way to search for products, which would be a massive cultural and financial shift, (away from keyword searches to “key-pic searches”. Or I guess you could call them, “Key Image searches”. (Hey, I just coined those phrases – give me props for that)…Here is a good quote from their article:

As we make a decision to search for or buy something online, we are trained to go to Google (or Amazon), search by keyword, and sort through results to eventually make a transaction. In return for that sorting, Google charges for advertising, but in order for it to work, we users have to signal our intent: “Red Nike running sneakers.” But, how did I decide to want these red running shoes in the first place? While Google makes money at the bottom of this decision funnel, the top of the funnel is where “discovery” happens. It’s much wider at the top of the funnel, and harder to pin down where the thoughts originate (pun intended).”

A site like Pinterest could help bring some of that discovery online. For the red running sneakers, instead of researching them myself, I may instead elect to browse the pinboards of Pinterest users who are dedicated runners. I could find sneakers on a friend’s board and may have reasonable confidence that this pair could suit me, too. In this manner, I may elect to buy the shoes right after seeing my friend’s board on Pinterest and get to a transaction faster.”

Of course the secret sauce that makes this work is the curator phenomenon that is a central part of Pinterest. It’s similar to Wikipedia’s secret sauce in that regard. Curators make content valuable. Too bad Google didn’t figure that out and apply it to it’s image search functionality a long time ago. But then again, they could just buy Pinterest, grow it up like they did with Youtube, and then they’d dominate this new search method. That would be pretty smart. They’d own text search, video search, and image search. Just a thought.

Comscore: “Pinterest Is On Its Way Up”

The smart folks at Comscore have a new blog post about Pinterest.

Quick Summary: November 2011 data suggests Pinterest is almost at 5 million users. And as the Comscore folks put it…

Pinterest is on its way up, and online pinboarding looks like it just may represent the next wave of Social Networking.”

Online Pinboards – Is this the new way to Facebook? (comScore Voices).