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Pinterest Zooms Past Etsy.com in site traffic…

Here is the ComScore pageview graphic:

This is a remarkable accomplishment. The average pageviews per user per month in October was a staggering 128. So despite having a relatively small online user community of just 3.3 Million unique visitors in October, they were able to generate 431 Million pageviews. For a site that is in private beta, with only 3.3 million unique users, again, that’s remarkable. If you do the math… If they scale to 100 million unique monthly visitors in the near future, and this level of pageviews holds up, they will be one of the largest sites online with almost 13 Billion pageviews a month. That would put them in the league of Amazon and Facebook. Will it happen? Only time will tell. You can read more about this growth story at Techcrunch.com:http://techcrunch.com/2011/11/22/pinterest-pageviews-etsy-grew-2000/

Wondering how we got introduced to Pinterest? …

And how we got things off to a good start?

I first learned about Pinterest via Google Analytics. I look at our traffic stats pretty faithfully, usually every day. So in the fall of 2011, when I started to notice links from Pinterest, I got interested. At first it was like any other random website – I was like,

that’s nice, but whatever”

Then the traffic built more and more, and I looked into Pinterest to see why we were getting such good traffic. Here is the Pinterest Traffic to our primary ecommerce site from November through December 2011:

As I started researching the Pinterest story – and discovered how quickly the site was growing, we got excited. I’m not the sharpest knife in the drawer, but I could easily see that Pinterest was (probably) going to become the biggest traffic source for us after Google (organic) Search and Facebook.

And we hadn’t even set up a profile in Pinterest yet, or figured out how to drive traffic, or created a marketing plan. So, in December of 2011 I got crackin. We did a ton of research, I set up a user profile, and we started building our Pinterest presence.

You can read the full story in our free 33 page Pinterest Marketing Guide. Get it here…