Wow, how fun is this? A funny cartoon of my giant head – and an exciting podcast with James Reynolds.He asked me some questions I’ve never been asked before …Listen to it here: http://www.trafficjamcast.com/podcast/2-pinterest-marketing-power-up-with-jason-miles/
Happy Monday everyone!
I thought you might like to listen in on this interview just posted on The Engaging Brand. Karen Lacey, my Pinterest Power co-author and I discuss the power of curation and how to use Pinterest for non-product companies…and lots more! I think you’ll really enjoy this interview…
And just click the image below to jump onto the Engaging Brand’s Podcast channel…you’ll find it at this link: http://www.blubrry.com/engaging/1694502/podcast-424-marketing-on-pinterest/
Have you seen this cool site – www.think-in-colour.com.au? Look at the great poster they made of my recent presentation on Small Business Big Marketing! How cool is that?!
It was an honor to be on the #1 Australian Marketing Podcast with Timbo Reid. Listen to us discuss social media strategy, how we got 6,600 visitors from Pinterest to our ecommerce site in December, and how we now have over 9,000 referral links in Pinterest pointing people toward our website, (plus more…)
And hey, don’t forget to …
people always respond by saying, “I have a book I want to write, I should get started on that“. Sometimes I get a congratulations, but frequently it’s just the, “I should get started on that” comment.
They never ask, “how’d ya do it?”
I want them to ask, “how’d ya do it?“! They never do.
If they’d ask me how I did it I would tell them the following story…
My mentor, (although he doesn’t know me, or know he’s my mentor), is Guy Kawasaki. And Guy and I were talking (well, he was being interviewed and I was talking to my computer) about his new book APE, Author, Publisher, Entrepreneur. He gave me this…
Tip From APE: Always crowd-source a group of pre-readers.
So to start the project I sent out an email to the folks who follow our business and asked for volunteers to pre-read the book. (I had actually written most of the book several years ago). 388 people agreed to be pre-readers. I set up a blog, and made each chapter a page, and let them leave all the comments they wanted. Guy forgot to mention how brutal people can be when leaving feedback, but I’ll let that slide. Anyway, after 700 comments, we had lots of tweaking to do. We actually have an amazingly gracious group of customers, they are very nice folks.
We made all the revisions (with the help of an awesome editor-for-hire) and reposted all the chapters for a second round of feedback. More comments, but they were more kind the 2nd time.
We used a Fiverr gig to get a cover, then tweaked it a bit.
We also used a Fiverr gig to have someone place it in the .mobi format and put it together properly for Amazon.
We followed another one of Guy’s Tips from APE… Use the Amazon promotional option to make your book free occasionally.
So on the first day it was published on Amazon we made it free. It went to #1 in multiple categories and as high as #142 in all of the free ebooks. That’s crazy. You can see all the screenshots of proof here.
What we didn’t know was that there are Mommy, Craft & Coupon Bloggers who monitor the free Kindle categories and publish anything that looks interesting to their audiences. We got incredibly blessed by having Money Saving Mom post about Craft Business Power being free. Yes, she has 217,000 Facebook fans and a massive readership on her blog. Since then we have had other amazing bloggers post about the book, including Hip2Save.
I also sent a “Thank You” email out to all 388 pre-readers the night before it went live and invited them to get their free copy, and share the news with their friends that it was free. I also asked them to leave a review, and mentioned that, “Lots of 5-Star Reviews help the book get seen by more people”.
Over the course of the next week the book went to #1 in the E-Commerce, Web-Marketing, and Home-Based categories. As you might guess, this was crazy for us. Our little book is out selling against some super respectable authors. New York Times Best-Selling authors. It continues to do very well.
So that is how we did it. We listened to Guy and Shawn, (Guy’s coauthor).
If you are thinking, “I’ve got a book I want to write”, then pick up a copy of Guy’s excellent new book APE. He and his coauthor, Shawn Welch, are veterans at this stuff. If you really want to get your book out there – there is really no barrier. And it can do very well. Listen to what they say and do it.
So thanks Guy! You’re a great mentor!
All the best,
Ps. Yes, it is a total coincidence that my first book, Pinterest Power is paired up with Guy’s prior book, What The Plus. Or did Amazon do it because they knew Guy and I are so close? I’m not sure, I’ll ask my other mentor, Jeff Bezos, next time I see him. 🙂
Over 388 of you signed up to help me pre-read my newest book project – Craft Business Power, and I wanted to take a minute and personally thank you.
Your feedback was smart, insightful and sometimes brutally honest. But it made the book much better. Today it paid off. Craft Business Power is #1 in the E-commerce Category on Amazon. It is also #1 in Web-Marketing, and #2 in Home-Based Small Business. It is beating some books that written by my heroes. That’s an odd feeling.
Thank you! And if you haven’t gotten a copy, pick one up today – if it is a topic that interests you.
BTW, you can see my Craft Business Power Pinboard on Pinterest here. It has over 1,300 followers. Maybe that helped?
Have a great week!
Pinterest has rolled out another awesome feature that has direct benefits to marketers. I think you’ll really like this one.
The “Find Pins” function allows you to search for pins that are related to one of your Pinboards. Using this tool I was able to quickly find lots of Pins from this blog, that I had never seen before. Obviously that allowed me to like and comment on these newly identified items, and to follow the nice folks that took the time to pin the content. Here is a look at the Find Pins buttons.
Simply click on the Find Pins button and you’ll see a feed of highly relevant content. You can repin the items, or as I did, like, comment & follow.
Good times people!
And hey, don’t forget to …
I thought you might enjoy this webinar I did last week with Awareness Networks titled: Acquiring Customers Through Pinterest!
Summary: In This Sixty Minute Presentation We Cover:
- Eight Statistics That Prove A Solid Business Case For Marketing On Pinterest
- Four Aspects Of Prospects Acquired Through Pinterest
- Three Myths That Will Damage Your Success As A Marketer On Pinterest
- Six Best Practices That Smart Marketers Need To Know To Be Successful On Pinterest
- Plus A Dynamic Q&A Time At The Of The Session