Blog Archives

Using Pinterest For PR (Lessons From The Boston Marathon)

Have you ever thought about the difference between Pinterest & the other social media sites – as it relates to Public Relations? I had the honor of speaking to an East Coast PR Society group recently, and of course the

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Posted in Pinterest Basics, Uncategorized

New Pinterest Functionality: Find Pins

Pinterest has rolled out another awesome feature that has direct benefits to marketers. I think you’ll really like this one. The “Find Pins” function allows you to search for pins that are related to one of your Pinboards. Using this

Posted in Pinterest Basics, Pinterest News

Marketing On Pinterest Using Youtube Videos

Yesterday I wrote about Marketing on Pinterest using Soundcloud audio clips, Today let’s look at marketing on Pinterest using Youtube videos. Using Youtube Effectively In Pinterest Your video content on Youtube can be a very effective marketing tool in Pinterest.

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Posted in Pinterest Basics

Marketing On Pinterest with Soundcloud Audio Clips

If you read my blog daily you might recall my post about using 4 modalities on Pinterest. Let me do a deeper dive into one of them today – Using Soundcloud audio clips to market your business on Pinterest. Uploading

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Posted in Pinterest Basics

What Can You Pin? 4 Types Of Pinterest Content

With their June 20th site update, read about it here, Pinterest now allows you to pin 4 very different types of content. Are you using them all? I’m not (yet) but I plan to moving forward. 4 Types Of Pinterest

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Posted in Pinterest Basics, Pinterest Traffic Tips

Curation and Discovery Ben Silbermann’s Insight

Ben Silbermann explaining Curation and Discovery

If you haven’t watched this incredibly insightful video, you probably don’t understand Pinterest as well as you should. Watch it…

Posted in Pinterest Basics

Ben Silbermann’s Story

In this 30 minute video Ben Silbermann talks about the back-story of Pinterest, his journey as an entrepreneur, and the simple premise of the site.

Posted in Pinterest Basics

Following The Four Paths Of Pinterest – User Behavior

following the four paths of Pinterest

As a marketer on Pinterest, you need to know as much as you can about user behavior, including your own. We like tracking four ‘paths’ that flow constantly. Someday there will probably be an analytics tool that helps you track

Posted in Pinterest Basics, Uncategorized

Leo Burnett Worldwide: Pinterest Quickstart Guide For Brands

Pinterest: A Quickstart Guide for Brands View more documents from Leo Burnett

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Posted in Pinterest Basics

12 Tips To A Better Profile

Pinterest is skyrocketing to prominence. Smart marketers everywhere are wondering – how do I position my products or services for maximum exposure & traffic building potential through Pinterest. That’s our goal, I’m guessing it’s your’s too. Let’s start at the

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Posted in Pinterest Basics
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