How Brands Can Use Promoted Pins

Hi everyone, I thought you might like to see this great interview Bloomberg TV did with Joanne Bradford – Pinterest’s Director of Partnerships. In the interview she answers the following questions: What have you learned about what works and what doesn’t work? ¬†Are there any kinds of brands that do well on Pinterest versus others?Continue reading “How Brands Can Use Promoted Pins”

Can Pinterest Monetize With A Recommendation Engine?

Pinterest just revealed an¬†advertising methodology that they are testing, have you seen it? This week Pinterest confirmed the look & feel of their new advertising method. Lots of bloggers reported on it, but I haven’t seen any thoughtful commentary yet. So, here is mine… And before we jump in, to be clear, they are justContinue reading “Can Pinterest Monetize With A Recommendation Engine?”

Pinterest’s Promoted Pins – First Look?

Last week when Ben Silberman announced that Pinterest would start experimenting with promoted pins – I started looking for them. I think I just found one, but I’m not 100% sure. (Correct me if you think I’m wrong). First, here is what Ben said in the announcement post, And here is what I found whenContinue reading “Pinterest’s Promoted Pins – First Look?”

Is Pinterest Preparing For Ads?

Does Pinterest’s New Look Set The Stage For Advertisements? Have you been playing around with the new Pinterest look like we have? You can read about their redesign here. Their stated goal was to tighten up the navigation – read their thinking about that here. They even outline “What’s coming soon” and it doesn’t includeContinue reading “Is Pinterest Preparing For Ads?”

Pinterest Monetization Efforts – An Open Letter To Tim Kendall

Dear Tim, Chances are, our paths will never cross. So I thought I’d write an open letter regarding your new job – Pinterest monetization. Maybe by some off chance, someone will point this out to you, which would be cool. First, congratulations. Your time at Facebook created a stunning result, and that’s awesome. Now you’veContinue reading “Pinterest Monetization Efforts – An Open Letter To Tim Kendall”

The AdPins Platform – How Pinterest Should Monetize

So everyone asks, how is Pinterest going to monetize, (make money)?” I’ve been thinking a lot about it lately, and here is my suggestion for how they could do it. A text-less, (think symbol system), reverse auction powered advertising platform. They could call it Adpins. Okay, let me walk you through it step-by-step…