Pintrest marketing

Chris Brogan’s View On Pinterest & 6 Business Tips

Yesterday Chris Brogan and I got to meet for a few moments at Social Media Camp 2012. It was an honor. He is a top blogger as judged by the Ad Age Power 150. At the conference I spoke about Marketing On Pinterest in the morning session, then he did the keynote at 1:00. HeContinue reading “Chris Brogan’s View On Pinterest & 6 Business Tips”

Modcloth Pinterest Results

There are a lot of great marketers using Pinterest. Some of the best are the talented folks at Modcloth. Check out these results for May. 167,000 Modcloth items Pinned to Pinterest in May 2012. Wow! But I’m actually not surprised. I’ve been blessed to get an insider view of the Modcloth Pinterest work as IContinue reading “Modcloth Pinterest Results”

Duck Commander On Pinterest, We Can Only Hope

Ten minutes into my first episode of Duck Dynasty I was hooked. Two days later I was requiring my kids to watch it, reminding them our roots are from nearby Arkansas. Within 2 weeks I had figured out a good reason to buy my first item from the Duck Commander website, even though I don’tContinue reading “Duck Commander On Pinterest, We Can Only Hope”

Creating Product Catalogs On Pinterest

Can you build a product catalog using pinterest? Target did! And if you have a significant collection of physical or digital products, then you’ve got an opportunity to use Pinterest in a unique and exciting way. Here’s the thing – One of my marketing professors in Business School once famously said, In English it wouldContinue reading “Creating Product Catalogs On Pinterest”

Attracting New Customers On Pinterest

Any top-notch marketer knows that the key to customer engagement is to create compelling content that attracts people to you. If you don’t find ways to keep your customers drawn to your brand, then you have already lost half the battle. The thing that makes Pinterest unique is that when users are on this socialContinue reading “Attracting New Customers On Pinterest”

Make Money On Pinterest Using Amazon – No.

Can you use Pinterest to make money via the Amazon Associates program? “ [Update – Clearly this doesn’t work. According to the Amazon Affiliates Discussion Board – Pinterest strips your Affiliate link out of the Pin. Good to know.]. This week we’re aiming to find out by conducting a fun little experiment. As a disclaimerContinue reading “Make Money On Pinterest Using Amazon – No.”

The Long Tail Of Pinterest Traffic Infographic

I made a little infographic, well, call it an ad for my blog post, about the Long Tail Of Pinterest Referral Traffic post I did recently. I hope you share this on Pinterest 🙂 Ps. Hey, don’t forget to…

The Long Tail Of Pinterest Referral Links

Does Pinterest Traffic Have A Long Tail? “ Yes! Why Does That Matter? “ Keep reading, I’ll share 4 reasons smart marketers need to know this… The referral traffic coming out of Pinterest to our ecommerce site, (www.libertyjanepatterns.com), is a long tail distribution curve. Let’s geek out on this for a minute… The LongContinue reading “The Long Tail Of Pinterest Referral Links”

How Professional Bloggers Can Leverage Pinterest

[infographic for you to Pin] … There are professional bloggers, like Darren Rowse, [@Problogger.net], and Jeremy Schoemaker, [@Shoemoney.com], that have massive websites full of amazing content, but their impact on Pinterest is still relatively small. See Darren Rowse’s Pinterest Profile. [Jeremy Schoemaker doesn’t have one that I could find]. Additionally, you can see how many ofContinue reading “How Professional Bloggers Can Leverage Pinterest”

The Case For Using Pinterest As A Marketing Tool

It’s 1959. You invent Cellophane. You say, Hey, let’s wrap some babies in it to show it’s usefullness” That seems reasonable, doesn’t it? You say, “Ok … wait. NO!” What now? Here’s the thing… The problem with new stuff, especially radically new stuff, is that the ‘use case’ isn’t clear. And as marketers we aren’tContinue reading “The Case For Using Pinterest As A Marketing Tool”