Customer feedback, third party endorsements, and recommendations, help you establish credibility in a way that you simply cannot do in your own words. Words have power – other people’s words about you have more power (in the marketplace) than your…

You’re in the fight of your life. If you want to sell a service on Pinterest, then you are competing globally with every other service provider on the planet that decides Pinterest is a good social media marketing channel for…

Earlier this year I went to a Cracker Barrel for the first time, (while on vacation in Florida). Wow. That’s my kind of place. If you haven’t had the privilege, it’s an old-time general store mixed with a country restaurant…

In his class book, Selling The Invisible, author Harry Beckwith has this to say about selling services: Life is like high school. Those things that made you popular start mattering again. Hate it, fight it, march in the streets against…