After you’ve conquered the first step in Pinterest image optimization, (including an image in each post and page), then you’re faced with a big question –
Should you go back through all your old posts and include a unique image?”
Or just start doing an image in each post moving forward? I would suggest you do the following:
- Choose the top 20% of your older posts that get the most traffic. You’d do this by looking in your analytics.
- Create a unique image for them using Photoshop Elements (PSE). Or if you have a very strong collection of high quality images, then brand them with your logo, name or website, and include one of them in each post.
- For the remainder of your older posts – You could consider making a unique image in PSE for the category, and including that in each post within that category. So if your category is ‘Chesseburger Recipes’ and it has 6 posts in it, you’d have 1 image that you’d include in each of the 6 posts. That would save you a lot of time.
Why would you go to this trouble?
- Your articles are valuable to the people interested in your niche. I have found SOOOO many articles that I would pin, (especially to my ‘Pricing Nerd, Yes I Am’ Pinboard), but there is no image – I cannot pin it unless I make my own – Yes – I’ve done that. Consider this PIO work as a gift to your community of followers / readers / customers. They want content to pin to pinterest – make it easy for them to work with your content.
- Google (search engines) are already favor your content – now if you add an image – and the social sharing buttons (spoiler alert for Part 3 in this series). You’ll make your content even more attractive to them.
- Your old posts probably need to be cleaned up a bit anyway. Going through and putting in an image will give you a reason to fix those broken links, and clean things up that are out of date.
- You’ll be reminded about your great content – and you’ll get a few “aha’s” along the way. You’ll discovery topics that you’ve neglected, stories you never followed up on, concepts that could be enhanced/expanded/improved upon.
Pinterest Image Optimization is important stuff now that we’re in the era of Pinterest. I hope you’ll take the time to bring your content into this new era.